YouTube: Designed to Seduce?

by Fabio Tollon

In 2019 Buckey Wolf, a 26-year-old man from Seattle, stabbed his brother in the head with a four-foot long sword. He then called the police on himself, admitting his guilt. Another tragic case of mindless violence? Not quite, as there is far more going on in the case of Buckey Wolf: he committed murder because he believed his brother was turning into a lizard. Specifically, a kind of shape-shifting reptile that lives among us and controls world events. If this sounds fabricated, it’s unfortunately not. Over 12 million Americans believe (“know”) that such lizard people exist, and that they are to be found at the highest levels of government, controlling the world economy for their own cold-blooded interests. This reptilian conspiracy theory was first made popular by well-known charlatan David Icke.

What emerged from further investigation into the Wolf murder case was an interesting trend in his YouTube “likes” over the years. Here it was noted that his interests shifted from music to martial arts, fitness, media criticism, firearms and other weapons, and video games. From here it seems Wolf was thrown into the world of alt-right political content.

In a recent paper Alfano et al. study whether YouTube’s recommender system may be responsible for such epistemically retrograde ideation. Perhaps the first case of murder by algorithm? Well, not quite.

In their paper, the authors aim to discern whether technological scaffolding was at least partially involved in Wolf’s atypical cognition. They make use of a theoretical framework known as technological seduction, whereby technological systems try to read user’s minds and predict what they want. In these scenarios, such as when Google uses predictive text, we as users are “seduced” into believing that Google knows our thoughts, especially when we end up following the recommendations of such systems. Read more »