by Ashutosh Jogalekar
What makes a revolutionary scientific or technological breakthrough by an individual, an organization or even a country possible? In his thought provoking book “Loonshots: How to Nurture the Crazy Ideas that Win Wars, Cure Diseases and Transform Industries”, physicist and biotechnology entrepreneur Safi Bahcall dwells on the ideas, dynamics and human factors that have enabled a select few organizations and nations in history to rise above the fray and make contributions of lasting impact to modern society. Bahcall calls such seminal, unintuitive, sometimes vehemently opposed ideas “Loonshots”. Loonshots is a play on “moonshots” because the people who come up with these ideas are often regarded as crazy or anti-establishment, troublemakers who want to rattle the status quo.
Bahcall focuses on a handful of individuals and companies to illustrate the kind of unconventional, out of the box thinking that makes breakthrough discoveries possible. Among his favorite individuals are Vannevar Bush, Akira Endo and Edwin Land, and among his favorite organizations are Bell Labs and American Airlines. Each of these individuals or organizations possessed the kind of hardy spirit that’s necessary to till their own field, often against the advice of their peers and superiors. Each possessed the imagination to figure out how to think unconventionally or orthogonal to the conventional wisdom. And each courageously pushed ahead with their ideas, even in the face of contradictory or discouraging data. Read more »