Trademarks and Language

by Gabrielle C. Durham Certain phrases choke us with their ubiquity at some point: “Just do it.” (Nike) “Let’s get ready to rumble!” (Sports announcer Michael Buffer) “That’s hot.” (Paris Hilton) “Hasta la vista, baby.” (“Terminator 2: Judgment Day,” as delivered by Arnold Schwarzenegger) Did you know these have all been trademarked? This means that…