Meredith Somers at the website of the MIT Sloan School:
What did you think of the last commercial you watched? Was it funny? Confusing? Would you buy the product? You might not remember or know for certain how you felt, but increasingly, machines do. New artificial intelligence technologies are learning and recognizing human emotions, and using that knowledge to improve everything from marketing campaigns to health care.
These technologies are referred to as “emotion AI.” Emotion AI is a subset of artificial intelligence (the broad term for machines replicating the way humans think) that measures, understands, simulates, and reacts to human emotions. It’s also known as affective computing, or artificial emotional intelligence. The field dates back to at least 1995, when MIT Media lab professor Rosalind Picard published “Affective Computing.”
Javier Hernandez, a research scientist with the Affective Computing Group at the MIT Media Lab, explains emotion AI as a tool that allows for a much more natural interaction between humans and machines.“Think of the way you interact with other human beings; you look at their faces, you look at their body, and you change your interaction accordingly,” Hernandez said. “How can [a machine] effectively communicate information if it doesn’t know your emotional state, if it doesn’t know how you’re feeling, it doesn’t know how you’re going to respond to specific content?”