The night America elected Donald J. Trump president, 38-year-old Richard B. Spencer, who fancies himself the “Karl Marx of the alt-right” and envisions a “white homeland,” crowed, “we’re the establishment now.” If so, then the architect of the new establishment is Spencer’s former mentor, Paul Gottfried, a retired Jewish academic who lives, not quite contently, in Elizabethtown, Pennsylvania, on the east bank of the Susquehanna River. It’s the kind of town that reporters visit in an election season to divine the political faith of “real Americans.” A division of candy company Mars Inc. makes its home there, along with a Masonic retirement community, and the college where Gottfried taught before a school official encouraged his early exit.
Gottfried settled in Elizabethtown after his first wife died, when he decided to put family concerns ahead of professional ambitions and then set out to wage a low-level civil war against the Republican establishment. The so-called alt-right—identified variously with anti-globalist and anti-immigrant stances, cartoon frogs, white nationalists, pick-up artists, anti-Semites, and a rising tide of right-wing populism—is partly Gottfried’s creation; he invented the term in 2008, with his protégé Spencer.
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