Damon Young and Graham Priest in Aeon:
Commentators often highlight the influence of Fountain on conceptual art, and this most ‘aggressive’ readymade, as Robert Hughes put it, has certainly had an enduring legacy. In 2004, it was voted the most important 20th-century work by hundreds of art experts. From Andy Warhol to Joseph Beuys to Tracey Emin, this urinal inspired artists to reconsider the traditional artwork. Instead of paintings and sculptures, art was suddenly Brillo boxes, an unmade bed, or a light-bulb plugged into a lemon: ordinary objects, some readymade, removed from their original contexts and placed on display in art galleries. The art critic Roberta Smith sums it up this way: ‘[Duchamp] reduced the creative act to a stunningly rudimentary level: to the single, intellectual, largely random decision to name this or that object or activity “art”.’ As we will see, Duchamp’s choice was not random at all, but Smith’s description points to the broader shock that Duchamp’s work prompted: if this can be art, then anything can.
Since then, scholars have discussed Fountain to demonstrate a shift away from aesthetics to thought. As the philosopher Noël Carroll notes, it’s possible to enjoy thinking about Duchamp’s work without actually looking at it, which cannot be said for Henri Matisse’s vivid paintings or Barbara Hepworth’s dignified stone sculptures.
These traditional ideas, as we will see, are all important to Fountain. But they do not go far enough. They treat Fountain as art, but of a mocking sort: a kind of intellectual heckling that nudged artists to taunt and scoff more academically at their own field. Our explanation of the artwork’s power is much more controversial: we believe that Fountain isart only insofar as it is not art. It is what it is not – and this is why it is what it is. In other words, the artwork delivers a true contradiction, what’s called a dialetheia. Fountain did not simply usher in conceptual art – it afforded us an unusual and intriguing concept to consider: a work of art that isn’t really a work of art, an everyday object that is not just an everyday object.