Lindsay Beyerstein in the Columbia Journalism Review:
In 2005, as Howard Schneider was developing a plan for Stony Brook University’s new journalism school, he taught a course called Ethics & Values of the American Press as a way to get to know the students. He was shocked to discover that about a third of his students believed everything they read—from The New York Times to People magazine—and judged it all to be equally credible. Another third reflexively rejected anything in the news as hopelessly biased. And the remaining third were confused and peppered him with questions, like, “Is Michael Moore a journalist?” and “Is Oprah a journalist when she interviews the survivors of Hurricane Katrina?”
“That class haunts me,” says Schneider, a former editor at Newsday. It also shaped his proposal for the new journalism school. At the time, Bowling Alone, Robert Putnam’s 2000 treatise on the decline of civic engagement in America, had helped spur a national debate about the future of democracy and what our young people needed to be effective citizens. Schneider was convinced that a modern journalism school could no longer teach only journalism; it needed to reinvent itself as the purveyor of a core competency for the entire student body: the ability to be savvy and critical consumers of news and information.
He oversaw the creation of a 15-week “news-literacy” class, open to all students at Stony Brook, and a movement was born. In 2006, the John S. and James L. Knight Foundation gave Stony Brook $1.7 million to enroll 10,000 students in the course—the university hit that mark this fall.