Katie Koch in the Harvard Gazette:
Mahzarin Banaji shouldn’t have been biased against women. A leading social psychologist — who rose from unlikely circumstances in her native India, where she once dreamed of becoming a secretary — she knew better than most that women were just as cut out for the working world as men.
Then Banaji sat down to take a test. Names of men and women and words associated with “career” and “family” flashed across the computer screen, one after the other. As she tried to sort the words into groups as instructed, she found that she was much faster and more accurate when asked to lump the male names with job-oriented words. It wasn’t what a pathbreaking female scientist would have expected, or hoped, to see.
“I thought to myself: Something is wrong with this damned test,” said Banaji, Harvard’s Richard Clarke Cabot Professor of Social Ethics, as she reflected during an interview in her William James Hall office on her first run-in with an Implicit Association Test (I.A.T.).
That Banaji specializes in creating just these kinds of assessments did nothing to change the results. But at least she can take comfort in knowing she’s not alone. In the past 15 years, more than 14 million such tests have been taken at Project Implicit, the website of Banaji and her longtime collaborator Anthony Greenwald.
What these curious test-takers, as well as Banaji and Greenwald, found was that many of us hold onto quite a bit of unconscious bias against all sorts of groups, no matter how unprejudiced we strive to be in our actions and conscious thoughts. It’s a counterintuitive, even unnerving proposition, and one that Banaji and Greenwald, a professor of psychology at the University of Washington, set out to explain for a lay audience in “Blindspot: Hidden Biases of Good People.”