Fellini’s Fantastic TV Commercials

Mike Springer in Open Culture:

Last month we brought you some little-known soap commercials by Ingmar Bergman. Today we present a series of lyrical television advertisements made by the great Italian filmmaker Federico Fellini during the final decade of his life.

In 1984, when he was 64 years old, Fellini agreed to make a miniature film featuring Campari, the famous Italian apéritif. The result, Oh, che bel paesaggio! (“Oh, what a beautiful landscape!”), shown above, features a man and a woman seated across from one another on a long-distance train. The man (played by Victor Poletti) smiles, but the woman (Silvia Dionisio) averts her eyes, staring sullenly out the window and picking up a remote control to switch the scenery. She grows increasingly exasperated as a sequence of desert and medieval landscapes pass by. Still smiling, the man takes the remote control, clicks it, and the beautiful Campo di Miracoli (“Field of Miracles”) of Pisa appears in the window, embellished by a towering bottle of Campari.

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