Susan Douglas in In These Times:
This was the Spice Girls moment, and debate: Were these frosted cupcakes really a vehicle for feminism? And how much reversion back to the glory days of prefeminism should girls and women accept—even celebrate—given that we now allegedly had it all? Despite their Wonderbras and bare thighs, the Spice Girls advocated “girl power.” They demanded, in their colossal, intercontinental hit “Wannabe,” that boys treat them with respect or take a hike. Their boldfaced liner notes claimed that “The Future Is Female” and suggested that they and their fans were “Freedom Fighters.” They made Margaret Thatcher an honorary Spice Girl. “We’re freshening up feminism for the nineties,” they told the Guardian. “Feminism has become a dirty word. Girl Power is just a ’90s way of saying it.”
Fast-forward to 2008. Talk about girl power! One woman ran for president and another for vice president. Millions of women and men voted for each of them. The one who ran for vice president had five children, one of them an infant, yet it was verboten to even ask whether she could handle the job while tending to a baby. At the same time we had a female secretary of state, and the woman who had run for president became her high-profile successor. And we have Lady Gaga, power girl of the new millennium. Feminism? Who needs feminism anymore? Aren’t we, like, so done here? Okay, so some women moaned about the sexist coverage of Hillary Clinton, but picky, picky, picky.
Indeed, eight years earlier, career antifeminist Christina Hoff Sommers huffed in her book, The War Against Boys: How Misguided Feminism Is Harming Our Young Men, that girls were getting way too much attention and, as a result, were going to college in greater numbers and much more likely to succeed while boys were getting sent to detention, dropping out of high school, destined for careers behind fast-food counters, and so beaten down they were about to become the nation’s new “second sex.” Other books like The Myth of Male Power and The Decline of Males followed suit, with annual panics about the new “crisis” for boys. Girl power? Gone way too far.