Deconstructing Lady Gaga’s “Telephone” Video

Aylin Zafar in The Atlantic:

ScreenHunter_02 Mar. 17 14.00 Lady Gaga's latest music video, “Telephone,” premiered last week, and the 9 ½ minute spectacle was nothing short of what you'd expect from the Gagaloo. Teaming up with “Paparazzi” director Jonas Akerlund, “Telephone” picks up where his previous video left off—with Gaga heading to the slammer after killing off a lover who did her wrong. Saying she is “always trying to convolute the idea of what a pop music video should be,” Gaga told E! that she wanted to take “the idea that America is full of young people that are inundated with information and technology and turn it into something that was more of a commentary on the kind of country that we are.”

While many on the interwebs are raving about Gaga's latest, others wonder where the substance is. It's easy to say you want to take something with “quite shallow meaning, and turn it into something deeper,” but just because your video has a “Tarantino-inspired quality” doesn't make it profound. However, Gaga's talents aren't without merit. She's a great singer, captivating performer, pushes the boundary of style—she's basically a walking performance art piece.

We shouldn't just assume that a woman who cares so much about aesthetic and artistic value would just spew out a string of seemingly random images and product placements. To give Gaga a fair and fighting chance, we've deconstructed her pièce de résistance—and were rather surprised with what we came up with…

More here.