Second Life first established a news bureau to report on the virtual world. Karen Ballentine now points me to this in the BBC:
Sweden is opening an embassy in the internet fantasy world called Second Life – the first country to do so.
The project is being run by the Swedish Institute – a promotional body which works alongside the foreign ministry.
Institute director Olle Waestberg said the virtual embassy would reach many young people and provide information about Sweden.
Second Life has about three million users worldwide, who create and develop virtual characters – called “avatars”.
(I’m waiting for an embassy on Azeroth.)