wacky stories, scare stories and “breakthrough” stories

Ben Goldacre in The Guardian:

Badscience128It is my hypothesis that in their choice of stories, and the way they cover them, the media create a parody of science, for their own means. They then attack this parody as if they were critiquing science. This week we take the gloves off and do some serious typing.

Science stories usually fall into three families: wacky stories, scare stories and “breakthrough” stories. Last year the Independent ran a wacky science story that generated an actual editorial: how many science stories get the lead editorial? It was on research by Dr Kevin Warwick, purporting to show that watching Richard and Judy improved IQ test performance (www.badscience.net/?p=84). Needless to say it was unpublished data, and highly questionable.

Wacky stories don’t end there. They never end. Infidelity is genetic, say scientists. Electricity allergy real, says researcher. I’ve been collecting “scientists have found the formula for” stories since last summer, carefully pinning them into glass specimen cases, in preparation for my debut paper on the subject.

More here.