The Selling of Jeff Koons

“He made banality blue chip, pornography avant-garde, and tchotchkes into trophy art. How Jeff Koons, with the support of a small circle of dealers and collectors, masterminded his fame and fortune.”

Kelly Devine Thomas in Art News Online:

Bubbles_1Earlier this year some of the most powerful players in the art world attended a 50th birthday party for Jeff Koons, the controversial art star who rose to fame in the 1980s. Jeffrey Deitch, who helped bankroll Koons’s ambitious and outsize “Celebration” series and nearly went bankrupt for it in the 1990s, hosted the party at his SoHo gallery, where examples from Koons’s oeuvre were projected on large screens and miniature versions of Balloon Dog, an iconic work, were handed out as party favors.

Among the high-profile museum directors, curators, artists, and collectors in the room that night were Koons’s longtime New York dealer Ileana Sonnabend, with whom he has worked on and off since 1986; Larry Gagosian, who recently began showing Koons’s new works and is now producing his “Celebration” sculptures; Robert Mnuchin, chairman of C&M Arts, which hosted a comprehensive Koons exhibition last May; and dealer William Acquavella.

More here.

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