Futurist Andrew Zolli on the imaginary cover stories from the future created by members of industry body Magazine Publishers of America:
What’s particularly interesting is not just the consistency of themes (robots, cloning and climate change are heavily represented) but a kind of consistent visual rhetoric of technology used by the editors. The “future” is still conveyed with a kind of cliche’d visual language that’s all about shiny, hard, quantitative, often ‘consumable’ technology gadgets…
…None of the participants envision a future of integrated, organic technologies that are likely to appear, or new political and personal realities, for instance.
More on Zolli and the business of predicting the future from the March edition of I.D. magazine.