Tom Zeller, Jr. in the New York Times:
With the Supreme Court scheduled next month to hear a pivotal case pitting copyright holders (represented by MGM Studios) against the makers of file-sharing software (Grokster and StreamCast Networks), some participants are putting their message machines into high gear.
But winning hearts and minds – of teenagers, consumers and lawmakers – has never been a simple matter…
One side must make people care about obscure technological innovations that they say will be stifled by legislative action or an adverse Supreme Court ruling. The other side battles the image of greedy corporate profiteers and the perception that freely downloading copyrighted works is something other than theft.