Kristen Philipkoski in Wired News:
You can try, but you can’t ignore that angry voice yelling at you, or anyone else. Whether it’s your dad, your girlfriend, your sister or a stranger, you must pay attention.
Human brains are just wired that way, according to a study published in the Jan. 23 issue of Nature Neuroscience. Wrathful voices trigger a strong response in the brain, even when we are trying not to pay attention or the comments are meaningless, say researchers at the University of Geneva.