August 17, 2012
The Generation Game
One of the standard ploys in journalism, marketing and political commentary is the generation game. The basic idea is to label a generation ‘X’ or ‘Y’, then dissect its attitudes, culture, and relationship with other generations. The most famous generation, of course, is that of the Baby Boomers, born between the end of World War II and the early 1960s, and their most enduring contribution to the generation gap is the ‘Generation Gap’ between children and their parents.
The generation game is played with particular vigour in cultural commentary, but its reach seems to be extending all the time. No US Presidential election would now be complete without voluminous commentary on the generational backgrounds of the contenders. There is even a branch of economics called generational accounting, which is supposed to show whether one generation is subsidising another through the tax and welfare system.
At first sight, discussion of this kind can carry with it an air of fresh insight, but most of it stales rapidly. Much of what passes for discussion about the merits or otherwise of particular generations is little more than a repetition of unchanging formulas about different age groups Ð the moral degeneration of the young, the rigidity and hypocrisy of the old, and so on.
Demographers have a word (or rather two words) for this. They distinguish between age effects and cohort effects. The group of people born in a given period, say a year or a decade, is called a cohort. Members of a cohort have things in common because they have shared common experiences through their lives. But, at any given point in time, when members of the cohort are at some particular age, they share things in common with the experience of earlier and later generations when they were at the same age.
Posted by Robin Varghese at 09:36 AM | Permalink