Sunday, February 25, 2007
best of pulp
Vanity Fair editor Graydon Carter in Good:
The essential strength of a magazine is its ability to amplify. An idea, or an image, or a story, set within the pages of a magazine and assembled by the right hands, can become the grist of breakfast chatter, dinner-party conversation, or elective body debate around the world. Until recently, with the advent of USA Today and the national editions of The New York Times and The Wall Street Journal, newspapers were by and large local endeavors. Magazines were national, and as they became international, their power of amplification grew exponentially. A woman photographs a dam. Nothing noteworthy in this, except that the woman is Margaret Bourke-White and the structure is the Fort Peck Dam. A photograph from that shoot appears on the cover of the first issue of Life and becomes one of the most known feats of human engineering in the world. That is amplification.
A magazine—like the smart, charming gazette you hold in your hands, even in this age of electronic everything everywhere, is a marvelous invention. In America, Ben Franklin is credited with conceiving of the first such publication, in 1741. (It was called The General Magazine, and it began a trend that exists to this day—within six months it had closed its doors.) Another essential difference between newspapers and magazines is this: News-papers tell you about the world; magazines tell you about their world—and by association, your world. Writers, photographers, editors, and designers bundle the slice of the world they have chosen to explore and deliver it to you in a singularly affordable, transportable, lendable, replaceable, disposable, recyclable package. You can buy a magazine almost anywhere. Publishers will even deliver it to your door, for less than the cost of going out into the hurried street to find and purchase one.
Thanks to Lauren Shaw.
Posted by Sughra Raza at 10:48 PM | Permalink