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July 30, 2005

Bad News

From The New York Times:

Rush The current tendency to political polarization in news reporting is a consequence of changes not in underlying political opinions but in costs, specifically the falling costs of new entrants. The rise of the conservative Fox News Channel caused CNN to shift to the left. CNN was going to lose many of its conservative viewers to Fox anyway, so it made sense to increase its appeal to its remaining viewers by catering more assiduously to their political preferences.

So why do people consume news and opinion? In part it is to learn of facts that bear directly and immediately on their lives - hence the greater attention paid to local than to national and international news. They also want to be entertained, and they find scandals, violence, crime, the foibles of celebrities and the antics of the powerful all mightily entertaining. And they want to be confirmed in their beliefs by seeing them echoed and elaborated by more articulate, authoritative and prestigious voices. So they accept, and many relish, a partisan press. Forty-three percent of the respondents in the poll by the Annenberg Public Policy Center thought it ''a good thing if some news organizations have a decidedly political point of view in their coverage of the news.''

More here.

Posted by Azra Raza at 09:56 AM | Permalink

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Comments

Wow, what a great article! Very informative and enlightening.
One question that I had, however, was that if the media is driven purely by market forces, then how does that account for the fact he states that "..of all journalists who consider themselves either liberal or conservative, 76 percent consider themselves liberal, compared with only 35 percent of the public that has a stated political position."
Why such a huge mismatch in numbers between the suppliers and the consumers?

Posted by: Aatish | Jul 30, 2005 3:53:05 PM

As a journalist myself, I would submit that only idealistic liberals would enter an ill-paying profession whose primary occupation is, after all, writing—not exactly the kind of thing strapping young republican lads usually aspire to. In other words, it's not a very practical profession. Pragmatists (conservatives) go into other fields...

Posted by: Mr. Orange | Jul 31, 2005 7:08:40 PM

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