March 07, 2005
Local-Global Synthesis: Spider-Man India
This speaks volumes about globalization and adaptation to local culture, not quite McWorld, but something close perhaps. Spider-Man India:
"Marvel Enterprises, Inc. & Gotham Entertainment Group –Indian publishing licensee of Marvel Comics and the leading publisher of international comic magazines in South Asia – announces the launch of Spider-Man India
Spider-Man India interweaves the local customs, culture and mystery of modern India, with an eye to making Spider-Man’s mythology more relevant to this particular audience. Readers of this series will not see the familiar Peter Parker of Queens under the classic Spider-Man mask, but rather a new hero – a young, Indian boy named Pavitr Prabhakar. As Spider-Man, Pavitr leaps around rickshaws and scooters in Indian streets, while swinging from monuments such as the Gateway of India and the Taj Mahal.
Mumbai’s first web-swinging Super Hero will be joined by a reinterpretation of the classic Spider-Man villain, the Green Goblin -- reinvented as a Rakshasa, an Indian mythological demon."
Posted by Robin Varghese at 05:10 PM | Permalink
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